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Do It For THEM. Slow Down. Pay Attention.


The numbers alone are staggering, over one-third of South Dakota’s 661 crash fatalities and 2,836 serious injuries were tied to excessive speed and distracted driving in 2023. These are stories of heartbreak – of birthday parties missed, traditions lost and relationships forever shattered. In conjunction with April’s national Distracted Driving Awareness Month, South Dakota Safety Council and State Farm have launched a comprehensive educational campaign intended to remind drivers that their actions have lasting consequences for those they love. “Slow Down. Pay Attention. Do it for THEM!”

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Get the Facts

Do It For Me - Drowsy Driving

Do It For Me - Safe Backing Up

Do It For Me - Speed Kills

Get the Facts: Young Drivers

Young Driver
What Should You Know?

Young Driver
Laws for Teens

Young Driver
Cell Phone and Texting

Young Driver
Drinking and Driving

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