The numbers alone are staggering, over one-third of South Dakota’s 661 crash fatalities and 2,836 serious injuries were tied to excessive speed and distracted driving in 2023. These are stories of heartbreak – of birthday parties missed, traditions lost and relationships forever shattered. In conjunction with April’s national Distracted Driving Awareness Month, South Dakota Safety Council and State Farm have launched a comprehensive educational campaign intended to remind drivers that their actions have lasting consequences for those they love. “Slow Down. Pay Attention. Do it for THEM!”